White Label programs are partnership programs that provide for the use of a software product of a developer or provider (trading platform, CRM, API, etc.) by a customer under his own brand on a fee-paying basis. Software providers promise that they will undertake the installation and configuration of all software systems, and you will save hundreds of thousands of dollars a year on this. Using software under your own brand without buying a license seems to be a really profitable option.
Pros and cons of the White Label program
The broker can solve the issue with installing trading software in two ways: buy software from the developer or use the White Label program, which allows you to use the software under your own brand, but leaves the ownership of it to the provider (supplier or developer).